In a groundbreaking collaboration with Apple, artdept was entrusted with the exciting task of reimagining the iconic Macintosh computer. Our mission was to create a modern redesign that honors the timeless appeal of the original while incorporating contemporary design elements and advanced technology.
blend the nostalgic essence with modern aesthetics and functionality
Our approach to this redesign was both reverent and forward-thinking. We immersed ourselves in the history of the Macintosh, studying its design principles, user experience, and cultural impact this deep understanding guided our design choices.
